Facebook Ads Tutorial: How To Setup Your First Facebook Ads Campaign

Raluca Radu in Episode 41 of #DigitalBrunch: Facebook Ads Tutorial – How To Setup Your First Facebook Ads Campaign

#FacebookAds #DigitalMarketing #SocialMedia

1. Choose your campaign objective wisely
2. Choose your campaign targeting, budget, schedule and the placements where you want your ad to show
3. Now it’s time for your ad creative and visual – make it in line with your target audience and context and give your audience a clear call to action

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We talk a lot about Facebook Ads tips, Google Ads tips and other digital marketing tips. You probably know that already if you subscribed to our Youtube channel. If you haven’t, this is the right time to click below this video, hit subscribe and, like this, you will always be up to date with our most frequest videos where I share usually online marketing trends, tips and case studies. So coming back, I was saying that a lot of you have asked me how to actually setup a Facebook Ads campaign. Of course, I usually told you that there is the Facebook Blueprint tutorial, but you were asking me what would be some basic things that you should take into account while setting up your first Facebook Ads campaign. Let’s see. If you choose brand awareness or reach the main difference is that brand awareness ensures a higher number of pageviews per user while reach focuses on unique views for different users. If you choose traffic, then it means that you want users to click on your campaign and therefore Facebook will be in a learning phase for a while and it will learn exactly what types of users are clicking on your ad and it will try to serve your campaign for that particular type of users. If you want engagement (that is where you get the Boost Post feature) and this means that you actually want people to like your or to have a reaction for your ad, to comment, share and so on. It’s the same process: your campaign first goes through a learning phase and Facebook learns what type of people are usually engaging with your ad and then serves your campaign to similar people. App Installs is especially for mobile apps, Video Views – you want people to view your video and this is the objective that Facebook is focusing on. Lead Generation means that you give users the possibility to fill in their data in a very simple Facebook form and Facebook will be again in a learning phase and see what type of people usually fill in that form. And this is great for email marketing subscription campaigns and other lead generation type of campaigns. Messages means that you want people to actually send you a message after seeing your ad – to click on the Send Message button. And Conversions and Catalogue Sales are especially for e-commerce and there Facebook focuses through the Facebook Pixel on those users that actually click on your campaign, get to your website and reach your Thank You page. So for example let’s say we click on the Traffic objective, we then name our campaign. Let’s say it’s called FIRST. We can create a split test and A/B test our creative or something else but we will focus on this in a later episode and then we continue. The most important thing that happens now in the second phase – the phase of the Ad Set building – is the targeting of the campaign and the placement choosing and budget and scheduling choosing. So according to our objective what we can choose at the Ad Set level is our targeting. Let’s skip the Custom Audiences for now as this is our first campaign and we want to keep it simple. This is where we choose our location – our location can be as specific as a street for example. We can choose a certain street or a city or whatever. If you choose a city don’t forget to click Current City Only or to focus on the exact radius that you want around your city. We choose the age and gender of our targeting and this is where in Detailed Targeting for example we can either choose from certain categories of demographics and targeting options like, for example, we can click on Engaged Shoppers and here whatever you are choosing you will find on the right an explanation about that type of targeting and Facebook explains to you how a user gets into that targeting group. You will find here a lot of interesting target groups like for example Engaged Shoppers which means that Facebook will be targeting users that are frequently clicking the Call To Action button Shop Now. Another thing that you can target here is fan pages, for example, Sephora, I am choosing here – you can target the people that like a certain page, a certain business page, but only if that Facebook page has above 100.000 fans.

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