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Google Shopping Optimization is a continuous and never ending process. Find out how it’s done the right way. Enjoy. Follow me on Instagram: @dedicatedyoung
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When it comes to Google Shopping ADs, optimization is key to consistent success. Unlike Facebook ADs, the keywords you use on your product pages basically determine your audience.
This is exactly why I start my optimization process with the keywords. I tend to monitor them to see which keywords are getting me consistent sales and which are running over margins. Based on that, I exclude the keywords or let them run.
This is followed by optimization of the products. Again, cost per purchase is the key indicator of how well a product is performing. If this is over your margins, simply exclude the product. Otherwise, optimize the images and/or titles.
Followed by products is devices. For this specific section, you need to make sure that the devices you’re running ads on are profitable. Otherwise, it’s best to just adjust the bids and make the more or less.
The second to last thing I optimize is the placement. You have the option of ranking on google search, search partners or display network. Usually, google search outperforms the others but based on this data, include or exclude the others.
I end the video talking about the merchant center. This is the foundation of your ADs account and needs to contain 0 errors. In addition, I recommend signing up for reviews or promotion programs.
💰 HELPFUL DROP SHIPPING TOOLS
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💰 IMPORTANT SHOPIFY FILES
☑︎ Instagram Caption Guide: https://bit.ly/372lPX3
☑︎ Shopify Start-Up Checklist: https://bit.ly/2sywSbo
☑︎ Google ADs Description Template: https://bit.ly/2NGuFlD
☑︎ Month By Month Products Guide: https://bit.ly/2G3LWks
☑︎ Google ADs Conversion Tracking Code: https://bit.ly/2uXkW3L
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