How to Shoot Product Photos & Videos (Photography Tutorial)

Today on Film Jams we’re looking at how to take great product videos and photos on a budget. Taking enticing photos and videos of products, whether they be jewelry, equipment, burgers, etc. is a good technique for filmmakers and photographers to know. So let’s get this video & photography tutorial on how to take great product photos and videos started already!

We are currently updating our website,, with new equipment pictures for our rentals, so we’ll show you our process and tips for taking good product photos and videos.

The first thing you have to do is pick your background and a surface for the product. There are many options depending on the feel you want for your product videos and photos. Do you want a simple, sleek colored background? Black or white? Do you want shallow focus? Previously, we had taken photos on a glass table in our lobby area. They worked for our website, but we also wanted pictures with a less distracting background to showcase the equipment or “products”.

For the product pictures and videos we took for this video, we used a V-Flat, which we have a recent video on that you can check out, and for our surface we used a white table top we found at Ikea. This gave our product photography a clean corporate look.

For our videos, we lit the setup with Quasar Crossfade LEDs. We used a 4’ Quasar as the key light and a 2’ Quasar as an edge light. For the white background shots we used another 2’ Quasar to light the background more as well. We also used a 2’ Rhino slider as a dolly for our product videos.

If you have any questions on the techniques used in this review video, please send a note in the comments. Thanks for watching How to Shoot Product Photos & Videos (Photography Tutorial), in our Film Jams series!


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-Rhino 24” Slider –

-Quasar Science 2ft Crossfade LED Tube Light –
-Quasar Science 4ft Crossfade LED Tube Light –
-Viltrox LED Light –
-Impact 1K Dimmer –

-V-Flat –

-Canon 35mm L 1.4 II –

-Canon EOS R –
-Canon C300 –

-RODE Wireless GO –

Other equipment we use to film:

-Canon C100 –
-Canon C300 –
-Canon EOS R –
-Sony A7III –

-Canon 24-105mm – (main interview)
-Canon 100mm macro – (product shots & CUs)

-Sachtler –

-Sennheiser MKE600 –
-Sennheiser 416 –

-Litepanel Astra 6x –
-Kino Flo Diva LED –

-Profoto Beauty Dish –
-Profoto D2 500 Strobe Kit –
-Canon 5D mkIII –
-Profoto Air Remote –


Filmed on location at: in St. Petersburg, FL

Special Thanks to the St. Petersburg Clearwater Film Commission Digital Creator Program

Disclaimer: This video description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. It doesn’t cost any more for you, and helps support the channel so we can continue to make more videos like this. Thank you for your support!

#HowToShootProductPhotography #ProductPhotoTutorial #ProductPhotoLighting

Post Author: hatefull