Online Marketing Concepts Everyone Should Know in 7 Minutes

A quick tutorial on digital marketing topics and glossary terms you should know. Data Silos, Dashboards, A/B Testing, flat design, landing pages and usability testing.
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Landing Page
Contrary to popular belief, this is not necessarily your home page! A landing page is the first page that a visitor sees when they land on your site, no matter how they got there. For someone who comes from Facebook, this might be a blog post someone shared or a news article. Avoid Front Door Disease and build specific landing pages for targeted audiences, such as groups of people you’re advertising to. An optimized landing page will have a clear call to action – you want to mobilize people to do something when they get to your site!

Responsive Design
There is a 25% chance that you’re reading this on a mobile device right now – so you definitely understand the importance of responsive design! This just means designing websites with mobile in mind, and making sure they adapt to whatever device they’re shown on. You might have the navigation collapse into what we lovingly call a “hamburger menu,” for instance, if the screen size is below a certain threshold. This trend is not going away, so you should hop on the responsive bandwagon if you haven’t already.
Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. By using data analysis, digital strategy, web development, and training, WW builds a ‘Data Culture’ within every nonprofit organization they work with.

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