So today we’re going to be talking about email marketing. Specifically, we are going to be looking at building a relationship with your list. Now, in some of my other videos, I’ve talked about having a lead magnet or an irresistible offer, which is basically an ethical bribe for your list designed to give a ton of value.
So something that you really need to be aware of is that when people opt in to receive your lead magnet, they’re trusting you with their personal information and allowing you to intrude in their email inbox.
Now, it may just seem like an email address, but you’ve got to remember that people are bombarded with anything up to 300 marketing message messages a day. It’s crazy. Take a step back for a moment.
Think how you react or respond to new emails coming into your inbox, right? So people become defensive of their personal space, which is their inbox, and they think carefully about who they want to let in. So how do you filter out all the noise?
How do you make your emails stand, stand out in someone’s inbox? And what’s basically an ocean of other marketing messages? Again, think about your own email inbox. You probably have tons of emails coming in, but out of all of them, how many of you actually really taken the time to go through?
How many of you opened?
How many of you fully engaged with how many of you click through to whatever it is that they’re offering. The chances are higher going to ignore most of these messages and you’re really going to only focus on a small handful of email messages which are directly relevant to you at that moment in time.
I’m not saying that the other messages are relevant. You’re only going to pick up on the thing that is most important to you at that given time. It’s a bit like watching TV.
You’ll have shows which your diehard favorites and others your watch when you feel like it in email marketing is the same and this is a really important point which we’ll come back to in a moment. With email marketing, you’re continuing the conversation you originally started with him. You’re continuing to build a relationship.
One of the downfalls of the digital age is that people seem to be so disconnected. There’s so many tools for communication like Facebook, Pinterest and YouTube and goodness knows what else it’s supposed to connect you, but the reality is for most of us that it’s a distraction. You, you’ve probably found my stuff by going on YouTube or another social media platform and that’s something else because what you have in your inbox is a completely different ballgame.
This is the point where you get very about the value and the messages you share with your email list, but you also get to have fun with it and that’s exactly what this video is all about. So in this video, I’m going to cover email marketing one Oh one the fundamentals. This is not in depth course in email marketing or anything like that because that would be a whole different program.
But what I’m going to teach you in this video is how to approach your email marketing. So it’s easy to write, it’s effective, it makes a real deep and lasting connection with your audience.
It provides a real value in more importantly, it helps to make you money and I promise it’s going to be fun even if you hate writing. One of the things I’ve heard so many entrepreneurs who start off online, complain about is not being able to write emails, are not knowing how to write them to engage their subscribers and to sell.
In fact, I remember when I was starting out and I had to write emails. I used to stare at a blank page and feel really overwhelmed. I didn’t know how to write or what to write. And after taking the time to learn the things I’m about to share with you in this video, writing emails has become a breeze and I’m no writer.
Let me tell you that. So if I can do it, I promise you can do it to sound good. Awesome. Let’s do this. So here’s something that you really need to understand. You don’t want email after email going out to your list, screaming, buy this, buy this, buy this without adding any value or sharing a valuable lesson.
If you do that by the third or fourth email, your audience will be like, you know what? Screw this guy. I don’t want to listen to him anymore. He keeps trying to sell me stuff and he’s just talking a load of crap. You’re literally going to be headed for the junk folder faster than you can blink, but if you make your emails relevant, helpful and entertaining, you can include a soft pitch for your stuff in every email and people will love you, read your stuff and even complain if they don’t hear from you in a while.
I like to think of emails as being infotainment, which is essentially emails being informative, but giving entertainment at the same time and actually it’s a lot easier than you think. Email should do three things. Number one, it’s going to be relevant to your audience and provide value.