ReferenceUSA's LifeStyle DataBase Tutorial

Psychographics track a person’s interests, activities, and opinions.

Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a database that is part of a toolset called Reference USA (available at many libraries)

This video is a quick tutorial on how to use the LifeStyle database portion of Reference USA to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.

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