How to develop a brand promise | lynda.com tutorial

This tutorial discusses how to build your brand’s story by developing a credible brand promise that delivers value to your customers. Watch more at http://www.lynda.com/Business-Business-Skills-tutorials/Building-Your-Brand/101957-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-lynda-101957-0201

This specific tutorial is just a single movie from chapter two of the Building Your Brand course presented by lynda.com author Lorrie Thomas Ross. The complete Building Your Brand course has a total duration of 25 minutes and explains the basics of branding your business or yourself through consistency, communication, and effective collateral

Building Your Brand table of contents:

Introduction
1. Defining a Business Brand
2. Building a Brand
3. Succeeding by Avoiding Common Mistakes
Conclusion

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